Projects
ALANNAH & MADELINE FOUNDATION
‘CRUSHED BUT OKAY’
To craft a video-friendly socials campaign from the get-go, Today Design (in partnership with the Alannah and Madeline Foundation) brought us in to help brainstorm possible formats for a strengths-based series focusing on helping teen boys build healthy online relationships. Crushed But Okay was developed off the back of their co-design workshops, which saw us refine the format that resonated with participants the most — reactions to real stories, filmed through phones and laptops.
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The series reached over 1.3 million people in its first two months and contributed to the campaign that won:
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Australian Design Awards — Gold, Marketing Mobile Campaign
Melbourne Design Awards — Gold, Marketing Mobile Campaign
Good Design Awards — Winner, Communication Design: Advertising
WILD Design Awards — Gold, Campaign Marketing: Digital
THE RESILIENCE PROJECT
‘INSPIRE 4.0’
In a project scope of over ninety unique videos, we conceptualised new formats engineered to maximise the enjoyment and understanding of the content for each age group. Among these were:
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— Twenty animated storytelling sets for primary years, live-triggered with accompanying lighting changes to respond to the presenters’ unscripted delivery.
— Eight episodes of dial-in group conversations with years eleven and twelve to create informal, relatable windows into their worlds.
— Ten episodes of interactive roundtables, wherein experts would discuss video questions sent in by staff and parents.
IMG NIKE MELBOURNE MARATHON FESTIVAL
‘THE RESTART’
Following the pandemic’s cancellation of mass participation sporting events, Nike and IMG wanted to inspire and invoke pride in runners and non-runners alike, in announcing the return of the Melbourne Marathon.
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After receiving a rough script, we asked IMG to do a call out for archival footage from the event’s forty-year history, of which the longtime participants had plenty.
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In making selects from around thirty hours of footage, we focused on the event’s legacy, in an edit that feels at once nostalgic and sentimental while also conveying the sacrifice of the marathon event.
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We then developed a cohesive visual treatment to tie together footage of varying eras, qualities, and aspect ratios, complemented by some sound design, a composed track which incorporates rhythmic breathing and footsteps, and some supplementary filming of empty streets.
OUR WATCH
'CHANGING THE LANDSCAPE'
After being involved in Today’s co-design process, we made three suites of video and podcast resources for Our Watch and Women with Disabilities Victoria. The ‘Get Real’ Case Studies series saw personal, sensitively-conducted interviews then crafted into five episodes, while the ‘Take Note’ series entailed eight scripted, actionable, presenter-driven episodes aimed at prevention practitioners.
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The accessibility of both the production and the subsequent videos was paramount, so we:
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— Filmed in a fully-accessible studio with a scaled-down crew.
— Shot on two Arri Alexas equipped with cinema lenses to create clear, crisp footage which helped facilitate lip-reading.
— Inserted easy-to-read titles to emphasise key points and animated infographics to help convey any abstract concepts.
— Created Auslan-interpreted versions and audio description versions, in addition to transcripts, captions and socials-cutdowns in vertical and square formats.
— Amalgamated elements of each video suite into a podcast series, framed by ongoing, contextualising commentary from a studio host.
These videos were launched through ABC News and contributed to the Changing the Landscape practice resources which won:
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The National Disability Award for Excellence in Innovation
Good Design Award for Social Impact
SELLEN
'YOUNG PARENTS
EDUCATION PROGRAM'
With a view to securing more funding to continue running its fantastic YPEP initiative which sees young mothers able to complete their schooling through in-classroom babysitting, career advice and mothering mentorship, Sellen asked us to make a short documentary-style video about the program.
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Although the participants were enthusiastic, none had prior experience on camera, so in pre-production we talked through the process to field any questions or concerns.
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In order to have the production feel easy and un-intimidating, we captured all the interviews in a half day with a small, agile crew, and returned on a separate day to film the b-roll.
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The resulting video helped YPEP attain further funding and mainstream press, and the program continues to this day.